Guided setup

Social media integration FAQ

Everything from the Social Media Integration Guide distilled into actionable answers so you can confidently connect every network.

Open connection settings View the full integration guide

Meta reminder

Postavel uses a two-level connection system: First, connect your social accounts at the Client level (OAuth). Then, each Brand selects which pages or accounts to use from the client's available connections. Facebook and Instagram are connected together - when you connect Facebook at the client level, Instagram accounts linked to your Facebook Pages become available for all brands.

Environment

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Brand Page Integration - How It Works

After connecting social accounts at the client level, each brand needs to select which specific pages or accounts to use for publishing. This is done in Brand Settings → Social Accounts.

How to Access Brand Settings

  1. 1 Navigate to your dashboard and select the brand you want to configure
  2. 2 Go to Settings → Social Accounts (or Brand Settings → Social Accounts)
  3. 3 You'll see all available connections from the client level

What You Can Do in Brand Settings

Select Facebook Pages

Choose which Facebook Page this brand should publish to. If multiple Facebook accounts are connected at the client level, you can select a Page from any of them. Each brand can use a different Page.

Select Instagram Accounts

Choose which Instagram Business or Creator account this brand should use. Instagram accounts are automatically available when Facebook is connected. Each brand can select a different Instagram account.

Select LinkedIn Company Pages

Choose which LinkedIn Company Page this brand should publish to. If multiple LinkedIn accounts are connected, you can select a Company Page from any of them.

Select Pinterest Boards

Choose which Pinterest board this brand should pin to. All boards from your connected Pinterest account are available. Each brand can select a different board.

Select YouTube Channels

Choose which YouTube channel this brand should upload videos to. All channels from your connected Google account are available. Each brand can select a different channel.

Select Twitter/X, Bluesky, or TikTok Accounts

For platforms without pages (Twitter/X, Bluesky, TikTok), you simply enable the connection for this brand. The brand will use the account connected at the client level.

Important Notes

  • You must connect accounts at the client level first before brands can select them
  • Each brand can select different pages/accounts - they don't have to share
  • You can change the selected page/account at any time
  • If you disconnect a client-level connection, all brands using it will lose access
  • Multiple brands can use the same page/account if needed

Common Issues

I don't see any pages/accounts to select

Make sure you've connected the platform at the client level first. Go to Client Settings → Social Connections and connect the account. Then return to Brand Settings → Social Accounts.

The page I want isn't showing up

Verify that your client-level connection has access to that page. Check the page permissions in the original platform (Facebook, LinkedIn, etc.). Try refreshing the connection in Client Settings.

Can I select different pages for different brands?

Yes! That's the whole point of brand-level selection. Each brand can choose which pages or accounts to use independently.

What happens if I change the selected page?

The brand will immediately start using the new page for all future scheduled posts. Previously scheduled posts will still publish to the old page unless you reschedule them.

Available

FACEBOOK

Facebook Pages

Connect your Facebook account at the client level to make all your Pages available. Then, each brand can select which Page to use for publishing.

Connect once at client level, use across all brands Schedule posts to Facebook Pages Publish stories and regular posts Each brand can select different Pages

Setup checklist

  1. 1 Go to Client Settings → Social Connections tab (or navigate to your client in the Members panel).
  2. 2 Click "Connect" on the Facebook card.
  3. 3 Log in with your Facebook account that has admin access to the Pages you want to use.
  4. 4 Grant the necessary permissions when prompted. All Pages you manage will be available.
  5. 5 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  6. 6 Select which Facebook Page this brand should use for publishing.
  7. 7 Done! You can now schedule posts to the selected Facebook Page.

Which Facebook account should I use?

Use a Facebook account that has admin or editor access to the Pages you want to connect. The connection is made at the client level, so all brands under that client can access the Pages you connect.

How do I choose which Page to publish to?

After connecting at the client level, go to Brand Settings → Social Accounts. You'll see all available Pages from your client connection. Select the Page you want this brand to use. Each brand can select a different Page.

Can I connect multiple Facebook accounts?

Yes! You can connect multiple Facebook accounts at the client level. Each connection will show all Pages from that account. Then, each brand can select which Page to use from any of the connected accounts.

Why don't I see my Page in the brand selection?

Make sure you've connected Facebook at the client level first. If you connected but don't see a Page, check that your Facebook account has admin or editor access to that Page. You may need to refresh the connection in Client Settings.

Troubleshooting

I don't see my Facebook Page in the list

Make sure you're logged in with a Facebook account that has admin or editor access to the Page. Check your Facebook Page settings to verify your access level. If the Page still doesn't appear, try refreshing the connection in Client Settings → Social Connections.

Connection failed or was denied

Try disconnecting and reconnecting. Make sure you grant all requested permissions. If issues persist, contact support with a screenshot of the error.

Page shows as available but brand can't select it

Make sure you've completed the client-level connection first. If the Page appears in Client Settings but not in Brand Settings, try refreshing the page or checking that you're viewing the correct brand.

Available

INSTAGRAM

Instagram Business & Creator

Instagram accounts are automatically available when you connect Facebook at the client level. Each brand can then select which Instagram account to use for publishing.

Automatically available via Facebook connection Schedule posts, stories, and reels Works with Instagram Business or Creator accounts Each brand can select different Instagram accounts

Setup checklist

  1. 1 First, make sure your Instagram account is a Business or Creator account (not a personal account).
  2. 2 Link your Instagram account to a Facebook Page in your Instagram app settings.
  3. 3 Connect Facebook at the client level (see Facebook setup above). Instagram accounts linked to your Facebook Pages will automatically appear.
  4. 4 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  5. 5 Select which Instagram account this brand should use for publishing.
  6. 6 Done! You can now schedule posts to the selected Instagram account.

Why do I need to link Instagram to a Facebook Page?

Instagram requires Business and Creator accounts to be linked to a Facebook Page. This is a requirement from Meta (Facebook's parent company) for security and verification purposes. When you connect Facebook at the client level, all Instagram accounts linked to your Facebook Pages become available.

How do I convert my Instagram to a Business account?

Open Instagram on your phone, go to Settings → Account → Switch to Professional Account. Follow the prompts to set it up as a Business account and link it to a Facebook Page.

I connected Facebook but Instagram isn't showing up

Make sure your Instagram account is linked to one of the Facebook Pages you connected at the client level. Check your Instagram settings to verify the connection. If it's linked but still not appearing, try refreshing the Facebook connection in Client Settings → Social Connections.

Can different brands use different Instagram accounts?

Yes! After connecting Facebook at the client level, all Instagram accounts linked to your Facebook Pages become available. Each brand can then select which Instagram account to use for publishing.

Troubleshooting

Instagram account not appearing

Verify that your Instagram is a Business/Creator account and that it's linked to a Facebook Page. Then make sure you've connected Facebook at the client level. If the Instagram account is linked but not showing, try refreshing the Facebook connection in Client Settings.

Stories or reels not publishing

Make sure you granted all permissions when connecting Facebook at the client level. Try refreshing the connection in Client Settings → Social Connections, and make sure all permission checkboxes are selected.

Instagram shows as available but brand can't select it

Make sure you've completed the Facebook connection at the client level first. If Instagram accounts appear in Client Settings but not in Brand Settings, try refreshing the page or checking that you're viewing the correct brand.

Available

LINKEDIN

LinkedIn Company Pages

Connect your LinkedIn account at the client level to make all your Company Pages available. Then, each brand can select which Company Page to use for publishing.

Connect once at client level, use across all brands Schedule posts to LinkedIn Company Pages Share articles, images, and updates Each brand can select different Company Pages

Setup checklist

  1. 1 Go to Client Settings → Social Connections tab (or navigate to your client in the Members panel).
  2. 2 Click "Connect" on the LinkedIn card.
  3. 3 Log in with your LinkedIn account that has admin access to the Company Pages you want to use.
  4. 4 Grant the necessary permissions when prompted. All Company Pages you manage will be available.
  5. 5 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  6. 6 Select which LinkedIn Company Page this brand should use for publishing.
  7. 7 Done! You can now schedule posts to the selected LinkedIn Company Page.

Can I post to my personal LinkedIn profile?

Currently, Postavel supports Company Pages only. Personal profile posting may be available in the future.

Which LinkedIn account should I use?

Use a LinkedIn account that has admin or super admin access to the Company Pages you want to connect. The connection is made at the client level, so all brands under that client can access the Company Pages you connect.

Can I connect multiple LinkedIn accounts?

Yes! You can connect multiple LinkedIn accounts at the client level. Each connection will show all Company Pages from that account. Then, each brand can select which Company Page to use from any of the connected accounts.

Why don't I see my Company Page in the brand selection?

Make sure you've connected LinkedIn at the client level first. If you connected but don't see a Company Page, check that your LinkedIn account has admin or super admin access to that Company Page. You may need to refresh the connection in Client Settings.

Troubleshooting

I don't see my Company Page in the list

Make sure you're logged in with a LinkedIn account that has admin or super admin access to the Company Page. Verify your access in LinkedIn's Company Page settings. If the Company Page still doesn't appear, try refreshing the connection in Client Settings → Social Connections.

Connection failed

Try disconnecting and reconnecting. Make sure you grant all requested permissions. If the issue persists, contact support with details about the error.

Company Page shows as available but brand can't select it

Make sure you've completed the client-level connection first. If the Company Page appears in Client Settings but not in Brand Settings, try refreshing the page or checking that you're viewing the correct brand.

Available

YOUTUBE

YouTube

Connect your YouTube account at the client level to access all your channels. Then, each brand can select which channel to use for publishing videos.

Connect once at client level, use across all brands Schedule video uploads to YouTube Upload videos with titles and descriptions Each brand can select different channels

Setup checklist

  1. 1 Go to Client Settings → Social Connections tab (or navigate to your client in the Members panel).
  2. 2 Click "Connect" on the YouTube card.
  3. 3 Log in with your Google account that has access to the YouTube channel you want to use.
  4. 4 Grant the necessary permissions when prompted. All channels you manage will be available.
  5. 5 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  6. 6 Select which YouTube channel this brand should use for publishing.
  7. 7 Done! You can now schedule videos to the selected YouTube channel.

Which Google account should I use?

Use a Google account that has access to the YouTube channel(s) you want to connect. The connection is made at the client level, so all brands under that client can access the channels you connect.

How do I choose which channel to publish to?

After connecting at the client level, go to Brand Settings → Social Accounts. You'll see all available channels from your client connection. Select the channel you want this brand to use. Each brand can select a different channel.

Do I need videos to post on YouTube?

Yes, YouTube requires video content. Make sure your posts include videos when scheduling to YouTube.

Troubleshooting

I don't see my channel in the list

Make sure you're logged in with a Google account that has access to the YouTube channel. Check your YouTube channel settings to verify your access level. If the channel still doesn't appear, try refreshing the connection in Client Settings → Social Connections.

Connection failed or was denied

Try disconnecting and reconnecting. Make sure you grant all requested permissions. If issues persist, contact support with a screenshot of the error.

Available

TWITTER

Twitter / X

Connect your Twitter/X account at the client level to make it available. Then, each brand can use this connection for publishing.

Connect once at client level, use across all brands Schedule tweets and replies Share text, images, and links 280 character limit per tweet

Setup checklist

  1. 1 Go to Client Settings → Social Connections tab (or navigate to your client in the Members panel).
  2. 2 Click "Connect" on the Twitter/X card.
  3. 3 Log in with your Twitter/X account.
  4. 4 Grant the necessary permissions when prompted.
  5. 5 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  6. 6 Select Twitter/X for this brand to use for publishing.
  7. 7 Done! You can now schedule tweets to Twitter/X.

Which Twitter/X account should I use?

Use the Twitter/X account you want to publish from. The connection is made at the client level, so all brands under that client can use the same account or you can connect multiple Twitter/X accounts.

Can I connect multiple Twitter/X accounts?

Yes! You can connect multiple Twitter/X accounts at the client level. Each brand can then select which account to use for publishing.

What is the character limit for tweets?

Twitter/X has a 280 character limit per tweet. Postavel will automatically truncate longer content or warn you if your content exceeds the limit.

Troubleshooting

Connection failed or was denied

Try disconnecting and reconnecting. Make sure you grant all requested permissions. If issues persist, contact support with a screenshot of the error.

Tweets not publishing

Check that your Twitter/X account is active and not suspended. Verify that you granted all necessary permissions during connection. Try refreshing the connection in Client Settings.

Available

TIKTOK

TikTok

Connect your TikTok account at the client level to make it available. Then, each brand can use this connection for publishing videos.

Connect once at client level, use across all brands Schedule video posts to TikTok Upload videos with captions Each brand can use the connection

Setup checklist

  1. 1 Go to Client Settings → Social Connections tab (or navigate to your client in the Members panel).
  2. 2 Click "Connect" on the TikTok card.
  3. 3 Log in with your TikTok account.
  4. 4 Grant the necessary permissions when prompted.
  5. 5 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  6. 6 Select TikTok for this brand to use for publishing.
  7. 7 Done! You can now schedule videos to TikTok.

Which TikTok account should I use?

Use the TikTok account you want to publish from. The connection is made at the client level, so all brands under that client can use the same account or you can connect multiple TikTok accounts.

Do I need videos to post on TikTok?

Yes, TikTok requires video content. Make sure your posts include videos when scheduling to TikTok.

Can I connect multiple TikTok accounts?

Yes! You can connect multiple TikTok accounts at the client level. Each brand can then select which account to use for publishing.

Troubleshooting

Connection failed or was denied

Try disconnecting and reconnecting. Make sure you grant all requested permissions. If issues persist, contact support with a screenshot of the error.

Videos not publishing

Check that your TikTok account is active and not suspended. Verify that you granted all necessary permissions during connection. Make sure your videos meet TikTok's requirements (format, length, etc.).

Available

BLUESKY

Bluesky

Connect your Bluesky account at the client level using your handle and app password. Then, each brand can use this connection for publishing.

Connect once at client level, use across all brands Schedule posts to Bluesky Share text, images, and links 300 character limit per post

Setup checklist

  1. 1 Go to Client Settings → Social Connections tab (or navigate to your client in the Members panel).
  2. 2 Click "Connect" on the Bluesky card.
  3. 3 Enter your Bluesky handle (e.g., @username.bsky.social) and app password.
  4. 4 Create an app password in Bluesky Settings → App Passwords (do not use your main password).
  5. 5 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  6. 6 Select Bluesky for this brand to use for publishing.
  7. 7 Done! You can now schedule posts to Bluesky.

What is an app password?

An app password is a secure way to connect third-party apps to your Bluesky account. You can create one in Bluesky Settings → App Passwords. Never share your main password.

Can I connect multiple Bluesky accounts?

Yes! You can connect multiple Bluesky accounts at the client level. Each brand can then select which account to use for publishing.

What is the character limit for Bluesky posts?

Bluesky has a 300 character limit per post. Postavel will automatically truncate longer content or warn you if your content exceeds the limit.

Troubleshooting

Connection failed

Verify that you entered your handle correctly (including @username.bsky.social) and that you're using an app password, not your main password. Make sure the app password was created in Bluesky Settings → App Passwords.

Posts not publishing

Check that your Bluesky account is active. Verify that you're using a valid app password. Try disconnecting and reconnecting with a fresh app password.

Available

PINTEREST

Pinterest

Connect your Pinterest account at the client level to access all your boards. Then, each brand can select which board to use for pinning.

Connect once at client level, use across all brands Pin images to your boards Schedule pins with descriptions Each brand can select different boards

Setup checklist

  1. 1 Go to Client Settings → Social Connections tab (or navigate to your client in the Members panel).
  2. 2 Click "Connect" on the Pinterest card.
  3. 3 Log in with your Pinterest account.
  4. 4 Grant the necessary permissions when prompted. All boards you manage will be available.
  5. 5 Go to Brand Settings → Social Accounts (or Settings → Social Accounts in your dashboard).
  6. 6 Select which Pinterest board this brand should use for pinning.
  7. 7 Done! You can now schedule pins to the selected Pinterest board.

Which Pinterest account should I use?

Use a Pinterest account that has access to the boards you want to pin to. The connection is made at the client level, so all brands under that client can access the boards you connect.

How do I choose which board to pin to?

After connecting at the client level, go to Brand Settings → Social Accounts. You'll see all available boards from your client connection. Select the board you want this brand to use. Each brand can select a different board.

Do I need images to pin on Pinterest?

Yes, Pinterest requires at least one image per pin. Make sure your posts include images when scheduling to Pinterest.

Troubleshooting

I don't see my board in the list

Make sure you're logged in with a Pinterest account that has access to the board. Check your Pinterest account settings to verify your access level. If the board still doesn't appear, try refreshing the connection in Client Settings → Social Connections.

Connection failed or was denied

Try disconnecting and reconnecting. Make sure you grant all requested permissions. If issues persist, contact support with a screenshot of the error.